About this project

This was a campaign for "Aigua Viladrau" and the Barcelona Marathon 2018. The piece was shot in one day at two emblematic locations from the city of Barcelona (Bunkers del Carmel and Carretera de les aigues) on my Sony A7sii, a gimbal and some manual loxia lenses. The aim was to show how a temporal tattoo designed by someone (family, friends,...) for the runner could give him hope and courage to finish the marathon after a critical moment.

MY WORK: Directing, cinematography & Editing - YEAR: 2018 - REACH: 300k (aprox)

Make Up: Xisca Heba

Stylist: Vicente Campillo

Graphics & Assistant editor: Lúber Mújica

Color grading: Pijama Studio

Sound: BSO studio

Production company: Petra Garmon

Agency: Tiempo BBDO

Client: Aigua Viladrau

DOP: César da Sousa

AD: Adrián Erre

Campaign designed for social media, so square/vertical aspect ratio was essential to keep in mind. The main channel for the piece was facebook where it got 230.00+ views: